Some of you may remember my post, way back in January. When I scouted 68 Dean St as a location for an Aubrey England photo shoot. Refresh your mind here. The house's rich painted panelling (using the Dulux Heritage paint range in flat oil) perfectly set the tone for our Autumn/Winter 13 campaign. Looking back on it now, ( I design one year in advance of delivery to store) there is a restrained air to the range. I'm not usually known for minimalism, in fact, that would be my idea of hell! But I always design with longevity in mind, I loathe the idea of trends and throwaway fashion.
Photo shoots can be horribly stressful. There isn't the time or perspective to know if you've got the shot just right. Sometimes shots that looked straightforward, can take hours to get right, moving lighting around etc. You've got a whole team to co-ordinate; make up artist, stylist and photographer, plus an unfamiliar location to contend with. The clock is the elephant in the room, areminding you that running over time will be costly. However, there is something magical about a model wearing your design and all those thoughts you had a year ago being brought to life. Luckily, the day went to plan and the Aubrey team came away feeling very pleased. My lasting memory of that day was just how dark it was, the January light barely coming up for more than a few hours. Four o'clock felt like midnight. As I stepped out to load up the taxi, I was amazed how peaceful a day spent in the house had been. 68 Dean St is a true oasis in the heart of Soho, I'm just waiting to be asked to move in. Just the top floor would do Jeeves!
Photography by Caroline Parker, styling my Jo Sawkins, hair and makeup by Katy Nixon.